Scoggin acquired the rights to eight major Midwest cities. Franchising of TGI Fridays began two years after the Manhattan location opened, in Memphis, Tennessee's Overton Square district that location has since closed. With fellow Bucknell graduate Ben Benson, Stillman opened other restaurants, including Tuesday's, Thursday's, Wednesday's, and Ice Cream Sunday's. The former TGI Fridays logo used until 2013. A competitor, Maxwell's Plum, opened across the street, and others soon followed.
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TGI Fridays became so popular that it had to install ropes to create an area for those waiting in line, also unusual at the time for a restaurant.
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TGI Fridays was one of the first to use promotions such as ladies' night, and Stillman achieved his hopes of meeting women "Have you seen the movie Cocktail? Tom Cruise played me!.Why do girls want to date the bartender? To this day, I'm not sure that I get it." He and the restaurant benefited from its location-according to Stillman, 480 stewardesses lived in the apartment building next door -and received publicity in national magazines. They went to people's apartments for cocktail parties or they might go to a real restaurant for a date or for somebody's birthday, but they weren't going out with each other to a bar for a casual dinner and drinks because there was no such place for them to go. Before TGI Fridays, four single twenty-five-year-old girls were not going out on Friday nights, in public and with each other, to have a good time. I don't think there was anything else like it at the time. It benefited from the near-simultaneous availability of the birth-control pill and Betty Friedan's book The Feminine Mystique: Īlthough Malachy McCourt's nearby eponymous bar preceded TGI Fridays and Stillman credited the media for creating the term, he had unintentionally created one of the first singles bars. The first location closed in 1994 and became a British pub called "Baker Street" the brass rails are still there. Footage of interviews with patrons from this TGI Fridays was featured in Robert Downey Sr.'s film No More Excuses (1968). The employees were young men: handsome jocks in form-fitting red-and-white striped soccer shirts, and every time someone had a birthday, the entire restaurant crew came around with a cake and sang TGI Fridays' traditional birthday song. The exterior featured a red-and-white striped awning and blue paint the Gay Nineties interior included American-made Tiffany-style lamps, mostly by the Somers family, wooden floors, Bentwood chairs, and striped tablecloths and the bar area added brass rails and stained glass.
The new restaurant, which opened on March 15, 1965, served standard American cuisine, bar food, and alcoholic beverages, but emphasized food quality and preparation. With $5,000 of his own money and $5,000 borrowed from his mother, Stillman purchased a bar he often visited, The Good Tavern at the corner of 63rd Street and First Avenue, and renamed it TGI Fridays after the expression "Thank God it's Friday!" from his years at Bucknell University. At the time, Stillman's choices for socializing were non-public cocktail parties or "guys' beer-drinking hangout" bars that women usually would not visit he recalled that "there was no public place for people between, say, twenty-three to thirty-seven years old, to meet." He sought to recreate the comfortable cocktail party atmosphere in public despite having no experience in the restaurant business. He lived on 63rd Street between First and York, in a neighborhood with many airline stewardesses, fashion models, secretaries, and other young, single people on the East Side of Manhattan near the Queensboro Bridge on the corner of East 63rd and 1st Avenue, and hoped that opening a bar would help him meet women. TGI Fridays in Waterbury, Connecticut in June 2014.Īlan Stillman opened the first TGI Fridays restaurant in 1965, in New York.
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